Strategy · Innovation · Design
Data‑Driven Experiences, Products and Organizations.
Discover · Define · Design · Deliver
Holistic omnichannel strategies, customer research, journey mapping, and NPS operations.
Vendor-neutral AI strategy, custom AI agents, and adoption programs. From readiness assessment to production in 12 weeks.
GTM strategy, sales enablement, service model and business model design, service blueprints.
Research-driven prototyping, MVP development, customer validation, and experiment design.
We build and run our own products: LeadHanger, Evanato and Gigbi. The same team builds yours, from UX/UI and system analysis to frontend, APIs and orchestration.
Strategy, culture, ideation, AI transformation, and design thinking facilitation.
LeadHanger qualifies the visitors on your website in real time and connects each one to the right dealer. Built for brands that sell through dealer networks: tires and auto service, HVAC, kitchen and bath, home improvement.
Deep research into your customers, context, and competitive landscape.
Frame the right problem using the Stacey Matrix: complex, complicated, or obvious.
Co-create solutions through workshops, prototypes, and validated experiments.
Implement end-to-end within our 100-day project discipline: fast, focused, and real.
A CX framework that moved with partners across EMEA, from first contact to full adoption.
DiageoLink brought order to the B2B sales chain: fewer cycles, faster reps.
A dealer platform that turned interest into action: 32% lead-to-sale, 40% faster response.
Structure and confidence for field teams navigating enterprise AI transformation.
End-to-end journey work at the touchpoint where subscribers are most likely to leave.
From booking to settlement: a validated experience that shaped the product roadmap.
Computer Vision for Physical Retail.
EdgeRetail turns in-store cameras into an always-on intelligence layer, tracking queue performance, shelf compliance, loss signals, and brand execution across every location.
EdgeRetail is built and operated by Redesign Business.
Visit edgeretail.ai →Seamless Events: Plan, Host, Follow!
Ditch the spreadsheets. Align your agency, your brand, and your VIP guests with a purpose-built tool for effortless marketing event guest management.
Visit evanato.com →Dealer Lead Response.
Your brand creates the demand. LeadHanger turns it into an appointment. It qualifies the visitors on your website in real time and connects each one to the right dealer.
The bridge from digital to physical sales, turning online interest into measurable results.
In Türkiye, LeadHanger runs as Yeni Müşterim (yenimusterim.com), live across a leading tire manufacturer's dealer network.
Visit leadhanger.com →Find the right pro. Get the job done.
Gigbi connects people with trusted local professionals across 700+ service categories, from home repair to creative services. Tell us what you need, get matched instantly.
Currently available across all 81 cities in Türkiye.
Visit gigbi.com →Redesign Business is a strategic innovation and business design company with studios in New York and Istanbul. We redesign business for the AI era by linking experiences, products and organizations with data.
We design data‑driven customer experiences, digital products and organizational models, always balancing business outcomes with human needs.
We see ourselves not just as a studio, but as a partner. Curiosity, Clarity and Courage shape how we work: we ask the hard questions, make complexity understandable, and stand behind the decisions we co‑create with our clients.
Dream together. Design together. Transform together.
NEW YORK · ISTANBUL