Product Design Financial Services Loyalty & Travel

Garanti BBVA
Shop & Fly
A travel portal built from scratch.

Garanti BBVA's Shop & Fly cardholders were accumulating miles with nowhere satisfying to spend them. Redesign designed the entire travel portal from zero: search, discovery, campaigns, and loyalty integration across four travel verticals.

The Challenge

Miles earned.
Nowhere to spend them well.

Garanti BBVA's Shop & Fly card was designed around a clear promise: earn miles on every purchase, spend them on travel. The card delivered on the earning side. The spending side was a different story. Cardholders had no dedicated digital channel built around their miles, no experience that reflected the premium positioning of the card, and no intuitive way to discover what their accumulated balance could actually buy.

The result was predictable: low redemption rates, weak loyalty stickiness, and a travel benefit that existed on paper but not in practice. A card that competes on its travel rewards proposition cannot afford to make redemption an afterthought.

Garanti BBVA needed a purpose-built travel portal, one that covered the full scope of travel spending, integrated the miles economy naturally, and reflected the quality expectations of Shop & Fly cardholders.

How We Worked

Four verticals. One coherent
travel experience.

Redesign took full ownership of the product design across every vertical of the portal, working alongside Garanti BBVA and Setur's travel infrastructure. The scope was end-to-end: from how a cardholder lands on the platform to how they complete a booking using their miles.

01
Search experience across all four verticals
Designed the core search interface covering flights, hotels, tours, and car rentals. Each vertical required its own search logic and filtering model while sharing a consistent visual and interaction language. The flight search included round-trip and one-way modes, non-stop filtering, and city-pair entry. Hotel and tour search were built around destination and date-based discovery, with car rental tied to city-level availability.
02
Campaign and discovery architecture
Cardholders needed more than a search bar. The platform required a discovery layer: seasonal campaigns, destination themes, curated hotel collections. This gave cardholders reasons to engage even before they had a trip in mind. Redesign designed the campaign module structure, the themed category grid, and the promotional banner system that surfaces time-sensitive offers from Setur's inventory.
03
Loyalty and miles integration
The Shop & Fly miles economy had to be woven into the experience, not bolted on. Redesign designed the loyalty layer: how miles balances are surfaced, how earning opportunities are communicated during browsing, and how miles redemption is positioned at checkout. Campaign mechanics, such as the 75,000 mile threshold promotion, were designed to create visible, motivating earning moments throughout the journey.
04
End-to-end design handover for live deployment
All design work was delivered as production-ready specifications to the development team. The platform launched as seyahat.shopandfly.com.tr, serving the active Garanti BBVA Shop & Fly cardholder base. Trust and certification requirements (IATA, TÜRSAB) were incorporated into the footer and platform architecture from the start.
The Outcome

A live platform.
Built for a cardholder base.

4
Travel verticals designed end-to-end: flights, hotels, tours, car rentals
1
Unified loyalty layer integrating Shop & Fly miles across all verticals
Live
Platform deployed at seyahat.shopandfly.com.tr for active cardholders

The Shop & Fly travel portal launched as a fully operational platform for Garanti BBVA cardholders, replacing the absence of a dedicated redemption channel with a complete online travel agency experience. Cardholders can now search, discover, and book across all major travel categories, with their miles visible and usable throughout.

The design scope covered the full surface area of the product: search interaction, results presentation, destination discovery, campaign mechanics, loyalty prompts, and the trust signals required of a regulated travel platform operating under IATA and TÜRSAB certification. Setur's infrastructure carries the inventory; Redesign designed the experience that sits on top of it.

Need a digital product
designed to production?

Redesign takes complex product design from zero to live: search, discovery, loyalty, and every screen in between. Let's talk about what you're building.

Start the conversation →