Perspectives on CX, product design, business design, and AI transformation from Redesign Business.
You do not need a US office, a US hire, or years of runway. Here is what a real minimum viable US channel looks like and what to build first.
Read → US Market LaunchMost US market entry projects fail not because the strategy was wrong, but because execution never started. Here is why both need to be the same engagement.
Read → US Market LaunchTraditional distributors move product through retail and food service. Digital channel management requires a completely different skill set that most distributors do not have.
Read → AI PracticeWhen AI consulting consolidates into the platforms it deploys, who advises enterprises without an agenda?
Read → AI Practice70% of enterprise AI initiatives fail to scale beyond pilot. Here is what actually kills adoption, and how to fix it before you build.
Read → AI PracticeThe 2-week AI strategy sprint is the industry entry point for enterprise AI transformation. Here is what makes it possible and what needs to be true before the clock starts.
Read → AI PracticeMost organizations approaching AI strategy don't know where they actually stand. Five dimensions that determine whether an AI initiative will scale or stall.
Read → AI Practice85% of AI failures trace to people and process, not technology. The five organizational resistance patterns and how to address them before deployment.
Read → US Market LaunchThird-party sellers are already selling your products. Brand Registry, Brand Store, and channel control: what to do first and in what order.
Read → Customer ExperienceNPS dashboards, journey mapping decks, and feedback that never reaches operations. The pattern is fixable.
Read → Customer ExperienceFive criteria that separate firms who deliver CX change from firms who deliver CX research.
Read → MethodologyOpen-ended consulting engagements fail mid-market companies. Here's why the sprint model works.
Read → Business DesignStrategy consulting ends at insight. Business design ends at execution. Here's how to tell the difference.
Read → Product DesignThe validation stack that compresses the distance between assumption and evidence.
Read → Business Design92% of tech investments haven't delivered. The root cause is almost never the technology.
Read → Retail · Customer ExperienceTraditional retail CX measurement captures less than 5% of actual in-store interactions. Here's how continuous data changes the picture.
Read → Retail · Customer ExperienceQueue wait time is the #1 driver of in-store CX degradation, yet most CX teams own the NPS dashboard but not the staffing model.
Read → Retail · Customer ExperienceOut-of-stocks don't just lose a sale. They damage trust, accelerate switching behavior, and rarely show up in NPS data.
Read → Retail · Customer ExperienceAggressive loss prevention creates hostile store environments. Here's why CX teams need visibility into LP decisions, and how AI changes the equation.
Read → Retail · Customer ExperienceBrand standards exist to deliver consistent CX. When they drift at store level, the first casualty is customer experience, not the compliance report.
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