Insights

Perspectives on CX, product design, business design, and AI transformation from Redesign Business.

Why CX Programs Measure But Don't Improve: And How to Fix It

NPS dashboards, journey mapping decks, and feedback that never reaches operations. The pattern is fixable.

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What to Look for in a CX Consulting Firm

Five criteria that separate firms who deliver CX change from firms who deliver CX research.

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The 100-Day Sprint: Why Mid-Market Consulting Should Be Time-Boxed

Open-ended consulting engagements fail mid-market companies. Here's why the sprint model works.

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Business Design vs. Strategy Consulting: What's the Difference?

Strategy consulting ends at insight. Business design ends at execution. Here's how to tell the difference.

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How to Validate a Product Before You Build It

The validation stack that compresses the distance between assumption and evidence.

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AI Transformation Is Failing Because It Starts with Technology, Not Design

92% of tech investments haven't delivered. The root cause is almost never the technology.

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Measuring In-Store Customer Experience: Beyond Surveys and Mystery Shopping

Traditional retail CX measurement captures less than 5% of actual in-store interactions. Here's how continuous data changes the picture.

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Retail Queue Experience: The Operational Fix Most CX Teams Miss

Queue wait time is the #1 driver of in-store CX degradation — yet most CX teams own the NPS dashboard but not the staffing model.

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Out-of-Stock Is a CX Problem, Not Just an Inventory Problem

Out-of-stocks don't just lose a sale — they damage trust, accelerate switching behavior, and rarely show up in NPS data.

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Shrinkage, Surveillance, and Customer Trust: The CX Dimension of Loss Prevention

Aggressive loss prevention creates hostile store environments. Here's why CX teams need visibility into LP decisions — and how AI changes the equation.

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Why Brand Standards Drift — and What It Costs in Customer Experience

Brand standards exist to deliver consistent CX. When they drift at store level, the first casualty is customer experience — not the compliance report.

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