Engin Comakci
Engin co-founded Redesign Business in 2015 after a decade working in digital product design and customer experience across Europe and the United States. He built the firm around the belief that consulting's core failure is the gap between insight and execution.
He leads client engagements across customer experience, AI transformation, and product strategy, and works directly with C-suite and VP-level stakeholders at enterprise clients including Microsoft, Intel, Vodafone, and Visa.
Engin is based in the New York metro area and splits time between the US and Istanbul studios. He is the authorized US solution provider for EdgeRetail, Redesign's AI retail analytics platform.
Yiğit Kulabaş
Yiğit co-founded Redesign Business in 2015 and serves as President. He brings over 25 years of executive leadership across telecoms, technology, and professional services — including roles at Turkcell, Microsoft, and Ericsson.
As Chief Marketing Officer at Turkcell, one of the region's largest telecoms operators, he led enterprise-scale transformation of customer experience, brand, and digital go-to-market strategy. His tenure at Microsoft and Ericsson further sharpened his perspective on how technology companies build lasting market position through design and customer insight.
At Redesign, Yiğit leads the firm's US operations and drives engagements where organizational complexity, market entry, and commercial performance intersect. He works directly with C-suite executives at enterprise clients across telecommunications, financial services, and consumer goods.