We build digital products end-to-end — UX/UI, frontend, and API — as a single cross-functional team. Production code the internal team can maintain. No surprises at handoff.
Internal engineering teams are built to maintain and extend existing products — not to build net-new ones from scratch alongside the day job. When a new product initiative lands, one of three things typically happens.
The internal team is asked to do both and timelines slip. A vendor is hired that builds without understanding the product vision. Or the initiative is deprioritized. None of these work.
We don't separate design from development. The same team that designs the interface writes the frontend and designs the API. No handoff failure modes.
Research-driven interface design built for engineering handoff from day one. We design what engineers can build, not what looks good in Figma. Component-level specs, interaction design, and design system implementation are part of every engagement.
Production-quality frontend code: React, component libraries, design system implementation. Built to be maintainable by the client's team after handover. We write code that future engineers will thank you for, not code that only makes sense to us.
Backend API design, integration architecture, and orchestration layer — the connective tissue that makes complex products reliable and scalable. We design APIs that are built to last and integrate cleanly with existing systems.
Before building, we map the technical landscape: existing systems, integration points, data flows, and constraints. No surprises at the integration phase. Every engagement begins with a structured technical discovery before a single line of code is written.
We don't just execute specs. We hold the product problem from discovery to delivery — making design and architecture decisions that serve the product vision, not just the current ticket. We operate as a product studio, not a delivery factory.
A single cross-functional team works from discovery through delivery. No handoff from design to dev — same team. This is the model that eliminates the most common failure mode in product development: the design-to-development gap.
2-week structured scoping: product problem definition, technical landscape mapping, user research, and delivery plan. No surprises after kickoff.
UX and technical architecture happen in parallel by the same team. Design decisions are validated against engineering constraints in real time.
Two-week sprint cadence with weekly demos. Stakeholders see working software early and often. No black-box development cycles.
Production code at the end of the engagement, with a documented handover package for the internal team: architecture notes, component docs, and onboarding guide.
Why not design firm + dev shop?
The "design firm plus dev shop" model breaks at the handoff. The design firm produces Figma files; the dev shop interprets them differently. Edge cases get missed. Design intent gets lost. Integration surprises appear in week eight. A single team eliminates these failure modes entirely.
From enterprise B2B portals to consumer platforms — products built end-to-end by Redesign and still in production.
Built by Redesign end-to-end. LeadHanger is an intelligent lead qualification and distribution platform for B2B2C companies — engaging website visitors in real time and connecting them with the right dealers. Full product ownership: UX, frontend, API, and integration architecture.
Visit leadhanger.com →Full product build: a B2B sales and ordering portal for Diageo's distributor network. UX, frontend, and API owned by Redesign from discovery to production handover. Built to handle distributor-level catalog management, order placement, and sales reporting across multiple markets.
Commercial lead management system for Bridgestone's dealer network across multiple markets. End-to-end product ownership: research, UX, frontend, API design, and dealer network integration. Reduced lead response time and improved commercial visibility across the dealer network.
Marketing event guest management platform — Smart CRM, automated workflows, integrated messaging. Built for marketing agencies and enterprise brands managing VIP event programs. Full product: UX design, frontend, CRM architecture, and notification system integration.
AI-powered retail intelligence platform that turns in-store cameras into an always-on analytics layer — tracking queue performance, shelf compliance, loss prevention signals, and brand execution across chain locations. Redesign Business is the authorized US solution provider for EdgeRetail, serving US retail clients across implementation and onboarding.
We work with technology and product leaders in US mid-market companies ($100M–$2B revenue) who have a product problem that requires end-to-end ownership — not just execution.
Typical stakeholders
Start a conversationWhen companies call us
We map the product problem, technical landscape, and delivery plan before any code is written. You get a clear scope, a delivery timeline, and a team that understands the problem before the first sprint begins. No surprises.
Let's talk →Frequently Asked Questions
UX/UI design, system analysis, frontend development, API design and orchestration. We own the full stack from design to production-ready code — no handoff failures between design and engineering because it's the same team.
Yes. Every engagement ends with production code, documentation, and a handoff session. We build to the internal team's stack and coding standards, not ours.
Typically 60–120 days for an MVP-scope build, depending on complexity. We scope to what can be shipped and maintained — not to what sounds ambitious in a brief.
Yes. We can run as an embedded squad alongside internal engineering, handle a specific product track independently, or own the full build while internal teams focus on the core roadmap.
A dev agency builds what you spec. A product studio — what we are — owns the product problem first. We won't build something we believe is the wrong thing to build. That's what makes the output maintainable and the engagement valuable.