LeadHanger is now live in Türkiye under a Turkish name: Yeni Müşterim, at yenimusterim.com. The dealer app is in the app stores, and the website, the app and the brand dashboard all run in Turkish.
It is the same product. Same routing logic, same dealer clock, same reporting. What changed is everything a local dealer and a local customer actually touch.
Why a local name
"Yeni Müşterim" means "my new customer". The name is written from the dealer's side. It is what a service point sees on every notification: a new customer, ready to be called.
What stayed the same
The core of the product did not move. A visitor on the brand's website answers a few questions in a chat, gives consent, and is matched to the right service point by location, expertise and availability. The service point gets the request with a clock on it. Every request ends with a status, and the brand sees the whole funnel.
Under both names, the product is three screens on one dataset:
- For the visitor: a chat on the brand's website that qualifies the need and the intent to buy.
- For the dealer network: a mobile app with an instant notification for every new request.
- For the brand's central team: a dashboard with request volume, conversion and performance by service point.
What changed for the local market
The language of the network
The Turkish product talks about "servis noktası", the service point, rather than the dealer. The website, the app and the reports all use the same term.
How the dealer calls back
In the Turkish app, a dealer can reach the customer with one tap, either by phone or on WhatsApp. The goal is the same as in the US: the shortest path from notification to conversation.
Consent and data
Consent is collected under KVKK, Türkiye's personal data protection law, before any data is shared with a service point. The data controller is our Turkish company, not the US entity. In the US, the same consent step follows US rules, with separate SMS consent and terms.
Localization is not translation. The routing logic travels. The words, the channels and the legal basis do not.
What this means for brands with dealer networks
The problem LeadHanger solves is not local. In three years of dealer data from Türkiye, only half of the website requests sent to dealers were ever called. We wrote about it in Half of Your Dealer Leads Never Get a Phone Call.
For a US brand, the Turkish launch is a simple signal: the product is not a pilot. It runs in production, in two markets, in two languages, under two legal regimes, on the same core.
US: LeadHanger. Your brand creates the demand. LeadHanger turns it into an appointment.
Türkiye: Yeni Müşterim, the same platform for Turkish brands and their service point networks.
This article reflects Engin Comakci's perspectives, prepared with AI writing assistance.
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