INNOVATION IS A STATE OF MIND
We assist you in creating a culture of innovation
We empathize together. We redesign together. We transform together.
CHALLENGE FIT
We run a series of corporate empathy interviews to detect organization’s own challenge. We always encourage our customers to “start with a why” as Simon Sinek says.
PROBLEM FIT
We use ethnographic research and interview techniques to qualify as a real problem worth solving.
It shifts the focus from an
internal-centric to a customer-centric solution.
SOLUTION FIT
We use proven tools and techniques to create solutions and test them with real customer. We run design thinking/ideation workshops and validate solution by experiment design methods
MARKET FIT
We work with multidisciplinary teams and empower them with the right skills. Together we build a leading customer experience strategy and an execution plan for transformation.
INNOVATION
Some of our reference projects