CORPORATE INNOVATION
PROGRAM
Industry
Financial Services / Banking
Client
Leading Multinational Bank
Challenge
How can we accelerate new ideas within the company and commercialize them in line with the strategies?
Methods
Design Thinking
Lean Start-up
Experiment Design
Minimum Viable Product
Prototyping
Business Flow
Persona Development
Ethnographic Research
Customer Journey
Business Model Generation
Agile Implementation
Workshops
• Kick-off and Alignment Workshop
• Design Thinking / Ideation Workshop
• Experimentation Workshop
• Value Proposition
• Business Model Design
Corporate Innovation Program
• 12 years old, well-established, regional best-practice
• Audience:
- 9,000 employees inc.
- HQ, regions, branches, call center
• Program Architecture:
- Idea Collection (500+ ideas)
- Hackathon (Selected 12 ideas)
- 12 Weeks Acceleration (3-4 ideas)
• Content:
- Design Thinking, Lean Start-up,
- Agile, Business Modeling
• 2020:
- Digital
- 4 Ideas - 4 Teams
- 27 people
• 2019:
- 4 Ideas - 4 Teams
- 33 people
• 2018:
- 4 Ideas - 4 Teams
- 31 people