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RETHINK

HEALTH INSURANCE 

Industry

Financial Services / Insurance

Client

Leading Multinational

Health Insurance Provider

Challenge

How can we reposition insurance solutions to encourage healthier and happier life?

Methods

Business Design

Design Thinking

Ethnographic Research

Corporate Empathy

Workshops

3 "Rethink Insurance” workshops with

• Leadership team of the company
 Human Resources leaders 
• Wellness Ecosystem

In A Nutshell

 

Led by the CEO office

Stakeholders included

          - internal units,

          - key players in healthcare industry,

          - wellbeing ecosystem

Corporate Empathy

          - with 15 key roles 

Ethnographic research at hospitals and pharmacies

Qualitative research with key personas

We ran a series of "Rethink Insurance" workshops with different stakeholders

We co-created a new health program with 5 pillars: 

          - You 

          - Your family 

          - Your parents 

          - Your job

          - Beyond

If you have a complex and hard to solve problem, 
and you have difficulties on where to start, contact us.