Posts Taged phygital

Phygital World


When physical experience meets digital and becomes phygital… Welcome to the phygital world!

Yiğit Kulabaş, PhD* 


I don’t know whether you’ve realized it or not but Twitter had this innovative project for its users during EURO2016. Eiffel Tower was dressed in the colors of different countries depending on which one is it most tweeted about. In other words, the digital command reshapes the physical world. Physical meets digital and becomes phygital.

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An Executive’s Guide to Pokémon


I never would have thought that I would write about Pokémon. Yet, a new craze hit the application world since 5th July. Pokémon has revived!

Yiğit Kulabaş, PhD.*

Nintendo launched its new game called PokémonGO to celebrate 20th anniversary of Pokémon. The net worth of the company rose by $9 billion just in a week after the launch. $ to be exact. The major companies of Turkey have a market value around this amount. Here are 10 things you need to know about PokémonGO to understand its value for the company and to have a common knowledge to chat with your children.

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