When physical experience meets digital and becomes phygital… Welcome to the phygital world!
Yiğit Kulabaş, PhD*
I don’t know whether you’ve realized it or not but Twitter had this innovative project for its users during EURO2016. Eiffel Tower was dressed in the colors of different countries depending on which one is it most tweeted about. In other words, the digital command reshapes the physical world. Physical meets digital and becomes phygital.