I never would have thought that I would write about Pokémon. Yet, a new craze hit the application world since 5th July. Pokémon has revived!
Yiğit Kulabaş, PhD.*
Nintendo launched its new game called PokémonGO to celebrate 20th anniversary of Pokémon. The net worth of the company rose by $9 billion just in a week after the launch. $9.000.000.000 to be exact. The major companies of Turkey have a market value around this amount. Here are 10 things you need to know about PokémonGO to understand its value for the company and to have a common knowledge to chat with your children.