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1 ACIBADEM SİGORTA - RE/DESIGN

ACIBADEM SİGORTA

Project Details

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PROJECT DESCRIPTION

Acıbadem Insurance is the largest player of health insurance industry in Turkey and has been serving over 20 years. Yet, with the rise of disruptive innovation, Acıbadem Insurance has decided to transform its services and products

DREAM: A new vision

As a health insurance company Acıbadem wants to be the provider of health at the first place instead of financially supporting its customers when they have medical problems.

Not only a savings account for health but also the provider of health…

DESIGN: A new service

We ran dozens of internal and external workshops to find the need and fill it considering Acıbadem’s new vision.

We evaluated all the ideas generated during workshops considering ethnographic aspects of Acıbadem’s clients and target audience.

As a result, we designed SEN program (SEN means YOU in Turkish). The concept is composed of 5 pillars: You, Your Family, Your Parents, Your Job and Beyond. Each pillar has different products and services. The program takes a holistic approach to health and aims to assure a healthy and happy life.

EXECUTE: A journey map

We developed a step by step business plan for a successful execution and went through the plan with different departments. Within the short run, many new services will be launched within the scope of SEN Program.