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Acıbadem Insurance is the largest player of health insurance industry in Turkey and has been serving over 20 years. Yet, with the rise of disruptive innovation, Acıbadem Insurance has decided to transform its services and products
DREAM: A new vision
As a health insurance company Acıbadem wants to be the provider of health at the first place instead of financially supporting its customers when they have medical problems.
Not only a savings account for health but also the provider of health…
DESIGN: A new service
We ran dozens of internal and external workshops to find the need and fill it considering Acıbadem’s new vision.
We evaluated all the ideas generated during workshops considering ethnographic aspects of Acıbadem’s clients and target audience.
As a result, we designed SEN program (SEN means YOU in Turkish). The concept is composed of 5 pillars: You, Your Family, Your Parents, Your Job and Beyond. Each pillar has different products and services. The program takes a holistic approach to health and aims to assure a healthy and happy life.
EXECUTE: A journey map
We developed a step by step business plan for a successful execution and went through the plan with different departments. Within the short run, many new services will be launched within the scope of SEN Program.